Buy Now, Pay Later (BNPL): Comprehensive Guide for 2024


Share post:

Are you aiming to offer clientele a hassle-free payment alternative? Buy Now Pay Later (BNPL) is the solution. It allows clients to make purchases through manageable instalments.

According to GVR’s Buy Now Pay Later Market Size Report

GVR’s Buy Now Pay Later Market Size Report

In 2024, enterprises must diversify payment options, improving customer experiences. BNPL simplifies purchases without immediate financial pressure. This provides a swift and seamless route for credit approval, overtaking standard credit cards and loans.

Yet, introducing such a program demands careful planning for assured success. This article explores best practices for incorporating a BNPL service.

What is Buy Now, Pay Later (BNPL)?

BNPL is a form of short-term financing. This allows consumers to purchase items and settle payments gradually, usually without interest.

BNPL consumers have a predefined account limit. While BNPL systems usually eschew interest, they charge fees for late or missed payments.

Types of BNPL Services

  • Interest-free BNPL services: Customers can settle their purchases over time without incurring interest.
  • Interest-bearing BNPL services: These involve charging interest on the customer’s outstanding balance. The interest rate is determined by credit score, borrowed amount, and repayment period. This type has gained popularity for allowing customers to distribute the cost of purchases across an extended timeframe.

When opting for a BNPL service, businesses should assess associated fees and implementation ease. In addition, they must compare BNPL with other payment methods. This helps to identify the best fit.

Credit cards allow customers to use a revolving credit line. However, credit card interest rates are typically higher than those of BNPL services.

Standard layaway plans allow customers to make gradual payments. Yet, product delivery occurs after the complete balance is settled.

Top 5 Best Practices

1. Offer the Right Solution

Identify the target audience and the specific issue.

Providing a split payment option (e.g., four payments over six weeks) for a USD 3,000 purchase might not benefit many consumers. 

Analyze the orders and abandoned carts to determine the program best suited for the customers.

Crucial choices include:

  • Loan amounts and terms: Allow consumers to pay in four instalments over six weeks.
  • Split payments or instalment loans: Split payments are likely suitable if your average order value (AOV) is under a few hundred dollars. For larger purchases, instalment loans may be more appropriate.
  • Interest rates: Consumers prefer 0% APR. As a service provider, you can decide how much of a loan you will subsidize.

2. Integrate BNPL into Seasonal Promotional Campaigns

When running a seasonal, like a holiday promotion campaign, include the BNPL option in it. Use hashtags like #splitpay or #paylater when advertising sales on social media to improve post visibility.

3. Notify Consumers Early in Their Purchase Journey

The earlier you make the customers aware of BNPL payment alternatives in their purchase journey, the higher the likelihood of its usage. Before reaching the checkout, consumers typically determine if the item fits in their budget.

BNPL details should be highly featured in various locations:

  • Display product costs in instalments on home and other landing pages showcasing products or deals.
  • Promote banner ads and advertisements on social media platforms to promote BNPL for higher-priced products.
  • Present the option to pay over time on product detail pages. This captures customers’ interest when they are exploring more about the product or have already decided to purchase.

4. Deliver an Omnichannel Experience

To maximize the effectiveness of BNPL, integrate it into an omnichannel consumer experience. Explore solutions that provide online and in-store options for a cohesive consumer journey.

Some BNPL solutions offer virtual card creation compatible with Apple Wallet or Google Wallet. This allows easy transactions through NFC-enabled terminals for in-store payments.

5. Educate the Team

Successful implementation of a BNPL program requires training the staff on its usage. This involves instructing them on transaction processing and explaining solution terms and conditions to customers.

Thorough training ensures a smooth service implementation and boosts customer experience.

Also Read: The Future of Payments: Key Trends to Watch for 2024

Advantages of BNPL Implementation

Here are some benefits of implementing the BNPL service.

  • Improved conversion rates and sales: BNPL serves as an alternate payment method. This helps businesses boost conversion rates and sales. Customers whose initial costs might have deterred them can now complete purchases and pay over time.
  • Increased customer loyalty and satisfaction: Providing BNPL as a payment choice can elevate customer loyalty and satisfaction by offering financial freedom and flexibility. Satisfied customers tend to return, contributing to heightened sales growth and profits.
  • Attracting new customers: Firms can use BNPL as a competitive edge and marketing tool. They can extend their reach by offering an appealing payment option, increasing sales growth.
  • Reduced shopping cart abandonment: BNPL aids in reducing cart abandonment rates by providing customers with a flexible payment solution that aligns with their needs.
  • Access to customer data: BNPL solutions help to collect customer data. This includes purchasing patterns and preferences. With this data, firms can understand customer needs and preferences. This allows them to run targeted marketing campaigns that resonate with customers.

Adopting Buy Now, Pay Later (BNPL) services in 2024 is a pivotal strategy for firms. This helps them improve the customer experiences and diversify payment options. While it does offer financial freedom and flexibility, implementing BNPL requires careful consideration.

As the business landscape evolves, BNPL emerges as a trend and a strategic imperative for sustained growth and customer satisfaction.

Tejdeep Desai
Tejdeep Desai
Tejdeep Desai is an accomplished technology writer currently working at TalkFintech. With over two years of experience in the B2B industry, he has established himself as a seasoned professional with a keen interest in Financial Technology. His passion for technology is evident in his writing, as he skillfully blends his technical expertise with a knack for explaining complex concepts in a concise and accessible manner. His articles provide valuable insights into the latest trends, innovations, and advancements in the technology sector, making him a trusted source of information for readers seeking a comprehensive understanding of the industry.


Please enter your comment!
Please enter your name here


Related articles

Why is Sustainable FinTech Critical Today

FinTech offers robust convenience and security for financial transactions. But now, many customers are more keen on the...

Inswitch Partners with n1co Technologies To Improve Financial Inclusion In El Salvador

Inswitch, a global company in embedded finance technology, has partnered with n1co Technologies, a fintech company from El...

Billtrust Expands Partnership With Visa To Support Business Payments Network

Billtrust, a company in helping businesses manage orders and payments, has expanded its partnership with Visa. Together, they...

Open Payment Technologies Ltd Launches New Digital Wallet App “Kuady”

Open Payment Technologies Ltd is announcing the launch of its digital wallet app "Kuady". Kuady is designed to...