Banks must embrace digital transformation (DT) to stay relevant in the evolving digital landscape. They must maneuver the tech’s real value to automate, minimize costs, and deliver engaging experiences.
Financial firms must refine their strategies to adopt DT to compete in the digital ecosystem. Providing more agile and customer-centric services will allow them to avoid the risk of losing customers.
Here are the top DT considerations for banks.
1. AI and RPA
AI and RPA help optimize processes and reduce digital waste in the financial sector. The algorithms assess vast data to identify patterns, flag anomalies, and provide valuable decision-making insights.
RPA automates repetitive tasks, eliminating errors and accelerating processes. AI and RPA unlock considerable cost savings and productivity gains for banks.
Banks can apply this tech in
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Data Management
AI and RPA automate data extraction, cleansing, and validation. It ensures the data is accurate and updated for better decision-making and reduced digital waste.
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Fraud Prevention
AI algorithms analyze data sets for patterns and anomalies. RPA automates the analysis and addresses potential fraud cases, minimizing financial losses.
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Customer Service
AI chatbots and RPA help manage routine customer inquiries. It reduces response times and allows employees to focus on more complex tasks.
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Regulatory Compliance
RPA can automate compliance-related tasks. It helps banks adhere to regulations and reduce the risk of fines and penalties. With AI and RPA solutions, banks can reduce digital waste, improve efficiency, and enhance overall performance.
Automating repetitive tasks allows teams to focus on value-added tasks. RPA enhances efficiency, accuracy, scalability, and compliance in finance operations.
2. Single Touchpoint to a Complete Customer Journey
Customers prefer mobile apps over other transaction channels and seek account-related data. Such demands have necessitated banks to invest in high-quality apps to reduce friction and increase customer convenience.
At the same time, banks must deploy tech for employees by providing them with the right tools to solve issues proactively. Combining face-to-face interactions with staff and digital channels ensures an enhanced customer experience (CX).
Moreover, banks must explore the opportunity to develop a multi-channel approach. They can invest in digital kiosks, virtual assistants, and interactive tables.
3. Employee Empowerment and Delivery of Tailored Digital Products
Work-from-home and on-sign employee management needs a balance of efficiency and empowerment. Hence, banks must offer employees the latest technology, promoting teamwork and collaboration.
Moreover, offering customers tailored products and services can maximize the sale probability policy. Delivery of tailored digital products will likely become the focus for banks in 2023 and beyond.
4. Bridging the Gaps Between Digital and Physical Channels
Customers prefer to transact via multiple channels. Hence, it is essential to deliver products and services that consumers can access via various channels. It allows customers to transact anytime, whether digitally or physically.
Moreover, a typical branch’s capabilities will evolve from meet-and-greet service counters to communal kiosks. Hence, banks must refine their branch strategies and digital product distribution capabilities to adopt the changes.
5. Scaling of Data Analytics
Using advanced analytics helps assess customer potential and enhance the productivity of relationship managers.
Here’s how banks can scale the use of data analytics.
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Build a Data Analytics Roadmap
Banks must analyze their business case, cultivate viable KPIs, and make sensible estimates. This makes it easy to determine the most appropriate tech stack and architecture for the solution.
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Build and Integrate Big Data Analytics Environments
Building a big data analytics ecosystem to integrate it with the IT infrastructure is essential. This will help collect, aggregate, pre-process, and clean large amounts of data.
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Use Best Practices to Extract Insights
ML, AI, and online analytical processing are applied to automate data processing. While it enhances decision-making, it also uncovers hidden insights from the data. Implementing these strategies will help banks unlock the full potential of data analytics and drive better business outcomes.
6. Investments in Modernization and Digital Growth
For banks, digital growth and modernization are vital investments. Using robust FinTech solutions allows banks to become more responsive to market changes. Moreover, these solutions reduce costs and drive innovation, boosting revenue and growth.
Here are some solutions banks must invest in.
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Omnichannel Banking
It is essential to develop seamless and integrated experiences across all channels to enhance customer satisfaction and retention. For this, banks would need a tech partner to help define a solid omnichannel strategy.
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Business Intelligence
Data-driven insights will help make informed decisions, optimize business functions, and personalize CX. A tech partner can help banks interpret the data and use it to make better decisions.
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Security and Regulatory Compliance
Adhering to industry standards and regulations will help protect sensitive data and maintain customer trust. A tech partner can help-
- determine the right security solution
- develop a roadmap
- execute the plans for digitalization in financial services.
Also Read: Benefits of Digital Transformation in Banking
Conclusion
Banks must consider factors like-
- digital innovation
- employee engagement
- product development to implement DT initiatives successfully.
As per a recent report by PWC, “Digital Banking Survey 2023: Southeast Asia landscape,” the drivers for digitalization among banks in Southeast Asia are to
Banks must increase their DT efforts to become more profitable. Successful digital transformation strategies drive engagement, enhance customer experience, and improve operational efficiency.
Overall, DT in financial services is an intricate process with business, tech, regulatory, and cybersecurity challenges. To overcome these challenges, banks must collaborate with the right tech partner to ensure successful DT outcomes.
