Reasons why Cognitive Technology is a Game-Changer in Financial Services


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Financial organizations manage the vast volume of data from various sources. Cognitive computing (CC) helps manage the enormous volume of data, understand natural language, and provide assertive responses to customers.

As per a recent report by IBM, “Breakthrough banking: Your cognitive future in banking and financial markets,” 79% of banking executives believe cognitive computing will play a distinctive role, 89% think it will play a disruptive role, while 88% intend to invest in cognitive capabilities in the future.

Attributes & implementation strategies that warrant a successful cognitive banking experience in the future

Offers Better Customer Service and Enhances Investment Consulting

Cognitive analytics brings immense value to banking call centres by assisting customers in a personalized manner. They guide the service agents by recognizing natural language queries and effectively processing the unstructured data. They save time, understand the issues, and can provide robust solutions without redirecting calls to multiple departments. CC chatbots explains to customers why a transaction takes up additional time, minimizing the need for human executives. Its integration into financial organizations’ applications and websites enhances functionality and encourages banks to resolve complex queries.

Businesses investing is a crucial area that can be enhanced with cognitive computing. Investment decisions take time since numerous information sources must procure answers and insights. With cognitive systems, banks can quickly explore investor information sources to track market changes, monitor risks, and make suitable customer profile recommendations.

Encourages Advisory and Decision-making Support

Cognitive solutions enhance the loan underwriting process, which requires transparency and confidence to make meaningful decisions. It leverages AI to provide customers and loan counselors comprehensive information on whether one qualifies for a loan. Hence, customers will be able to receive active answers to loan applications.

Furthermore, it efficiently consolidates personal data from several sources into a unified customer profile. This reduces the time required to research the data.

Banks can reduce the time on back office activities and accelerate automation by loading the cognitive systems with files like disclosure statements, market data, and financial statements.

Easy Development of Products and Services

CC allows banks to compete on data analytics to manage many banking transactions more significantly and effectively. It utilizes context and evidence-based data to personalize products or services. This accelerated automation of banking and investment products enhances the self-service experience for bank customers.

It helps Banks to Get Closer to Customers

CC helps banks to get closer to their customers by analysing text and other word-based inputs. It enhances personalization with every timely interaction and transaction, enhancing customer satisfaction.

Improves Risk Mitigation, Security, and Identity Management

Traditional fraud detection systems were post-hoc since they missed to procure insights on the threats and failed to station effective countermeasures. CC allows data analysis and examination from multiple sources, enabling banks to understand the real risks better. Real-time systems allow faster detection, while CC can be used to predict fraud early. At the same time, it enables the security systems to be more powerful to reduce the risk of illicit transactions while increasing the ease of performing legal transactions. More importantly, it analyses crucial customer behaviour patterns like the modes of transaction and monthly spending habits. These insights help the security systems determine the likelihood of a legal transaction.

Transformed Bank Operations

The cognitive bank enhances the capability of offering excellent transparency into specific business challenges and supporting meaningful decisions within the organization. It allows businesses to streamline policies, procedures, controls, and standards to achieve regulatory requirements. Tracking risks and compliances with CC enables assurance across business processes as it individually understands the complete global client base, with adequate knowledge of current and future proposed banking regulations across continents, countries, and states.

Critical Considerations for a Successful Cognitive Banking Implementation

Define Value

Solid planning help businesses ensure the return on investment (ROI) of resources. Therefore, defining cognitive value is critical and includes a few vital steps. As cognitive solution implementation comes with challenges in banking and financial services, organizations must assess the issues to determine whether the cognitive capabilities are right to initiate implementation. Businesses must analyze whether the problems consist of a process or function that takes humans to utilize the unrestrained amount of time to procure timely solutions from multiple information sources. Simultaneously, various operations and risk management roles have extensive and highly contextual data.

Therefore, businesses must determine whether users must interact with the system in natural language. At the same time, identifying differentiated value provided by cognitive computing and the business value upfront can be done by defining the value proposition and charting a course for cognitive. These processes will help businesses build a cognitive computing vision and roadmap with executive-level support. This roadmap can be used further to communicate with the right executives and stakeholders.

Furthermore, the attributes of cognitive computing systems are evolutionary and improve over time. Hence, businesses need to communicate this fact with critical stakeholders, such as customers, providers of financial services, and regulators. Deploying a subset of trusted users who understand the technology’s evolutionary nature is recommended.

Prepare the Groundwork

Cognitive solutions are not “programmed”; they are “trained” and learn through regular interactions and new information. A lack of skilled resources and technical knowledge can hinder implementation. Hence, supervised learning incurs a labour-intensive training process that requires the commitment of human subject matter experts. Additionally, an expert in natural language processing, machine learning, database administration, systems implementation, and integration needs to be employed during the implementation.

Simultaneously, businesses must invest time in choosing data to be incorporated into a quality corpus from numerous databases, and real-time data will emanate from new and untapped sources. Obtaining the current data will help financial organizations test the boundaries of existing data-sharing policies and the need to modify existing policies, regulations, and agreements where security, privacy, and other rules in banking are stringent.

Also Read: The Increasing Opportunities of Banking as a Service (BaaS)

Cognitive computing systems efficiently interact with data sources, devices, and users. They adapt to the evolution of requirements and information changes by utilizing human interface technologies, natural language processing, and developed machine learning.

Applying technology in banking will minimize the number of employees and replace repetitive functions. Unlike traditional bank processing models, cognitive technology is not based on preconfigured rules and parameters. This is why cognitive banking can be a game-changer in the future.

Apoorva Kasam
Apoorva Kasam
Apoorva Kasam is a Global News Correspondent with TalkCMO. She has done her master's in Bioinformatics and has 18 months of experience in clinical and preclinical data management. She is a content-writing enthusiast, and this is her first stint writing articles on business technology. She specializes in marketing technology, data-driven marketing. Her ideal and digestible writing style displays the current trends, efficiencies, challenges, and relevant mitigation strategies businesses can look forward to. She is looking forward to exploring more technology insights in-depth.


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