Bank in the CEE Region is Speeding its Expansion in the Metaverse

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PKO Bank Polski, the largest universal bank in Central and Eastern Europe , is accelerating its expansion into virtual worlds. Starting May 30, in the PKO virtual rotunda on the Decentraland platform, it will also hold one of the world’s first virtual job fairs in the metaverse.

The bank has announced that it is preparing to create attractive spaces on gaming platforms such as Fortnite and Roblox and that it wants to develop its activity on metaverse-type platforms: Decentraland and The Sandbox. It also plans to build more VR models of its branches.

“Our previous experience in the metaverse world has been very positive. The PKO virtual roundhouse integrated on the Decentraland platform still functions as a digital laboratory, but it is getting too small for us. We have taken the decision to increase our presence in the metaverse and accelerate the process of building know-how,”  said Katarzyna Dziwulska, Managing Director of the Strategy and Digital Transformation Division at PKO Bank Polski, quoted in the press release.

PKO Bank Polski announces that it is looking for companies that have technological experience that would allow them to collaborate in the creation and maintenance of virtual spaces and gameplay design on metaverse-type gaming platforms.

“We have decided, as a next step, to work more closely with external companies who will support us in our design work. This model will allow us to develop simultaneously on various gaming platforms such as Fortnite or Roblox as well as metaverse platforms such as The Sandbox, where we want to create attractive and engaging virtual spaces for users. We invite all interested companies to contact us via metaverse.pkobp.pl,”  said Marek Myszka, Director of the Innovation Office of PKO Bank Polski.

Also Read: Use of Metaverse in Banking

PKO Bank Polski also announced that it will hold a virtual job fair in the metaverse on May 30; the first event of its kind in Poland and one of the first in the world. The fair is aimed at people entering the job market as well as more experienced professionals, mainly in the field of IT.

Participants in the event will be able, among other things, to discover how the bank works and apply for certain positions. The most active users will have the opportunity to obtain a one-on-one interview with the bank’s recruiters.

Quoted in the press release, Katarzyna Motelska, Director of Employee Experience Training at PKO Bank Polski, said the bank is constantly looking for new ways to connect with candidates. ” This time around, we’re exploring the possibilities of the metaverse world. Especially for this occasion, our virtual PKO rotunda on the Decentraland platform will be transformed into an attractive event space, where we will organize a virtual job fair #PKOBankTalentow”, she underlined.

PKO Bank Polski is the leading mobile bank in Poland. It serves nearly 12 million customers and its IKO mobile application has already been activated 7.4 million times. The bank was ranked first in the latest Finnoscore ranking which assesses the digital maturity of 230 banks in Europe and North America. Since 2022, it has been present on the Decentraland platform, where it was the first in Poland to launch its banking branch.

TalkFintech Bureau
TalkFintech Bureauhttps://talkfintech.com
TalkFintech is focused on the latest financial sector technologies and tools- covering all tech used by banks, investors, insurance, and wealth management sectors- and also conversations on retail financial management tools.

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