Breakout Announces New Brand Identity


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Breakout announced today that the Company has unveiled a new brand identity, reflecting its redefined strategy focused on delivering a comprehensive suite of specialized lending products to address the unique challenges of its small business clients throughout the United States. Breakout’s new look and feel represents a commitment to innovation and growth within the commercial finance space, as well as the Company’s role of empowering its small business clients to achieve efficient growth.

Recently joining forces alongside Chicago-based 12Five Capital, the combined entity will now operate under a unified brand as “Breakout Finance”. The concept of a single brand name supports the Company’s dedication to enhancing the overall client experience with convenient access to a wide range of in-house funding options for every stage of a business’s growth cycle. With its unparalleled offering that blends working capital term loans, invoice factoring and asset-based loans all under one roof, Breakout will effectively aid in its clients’ growth initiatives by providing access to the right lending products at the right time.

Also Read: How Embracing Embedded Finance Helps Streamline B2B Transactions

“At our core, we believe that every business is unique and deserves a financing strategy that reflects the individuality of its business model,” said McLean Wilson, Co-CEO & President of Breakout Finance. “This new value proposition began to take shape as we were merging with 12Five and we wanted the purpose of the organization to be fully aligned. Our rebranding strategy is aimed at fulfilling our mission of providing access to a variety of financial solutions for small businesses. In addition, we recognize the importance of maintaining some level of brand familiarity amongst our partners and clients, which is why we made an effort to ensure aesthetic changes to our brand were not significant.”

TalkFintech Bureau
TalkFintech Bureau
TalkFintech is focused on the latest financial sector technologies and tools- covering all tech used by banks, investors, insurance, and wealth management sectors- and also conversations on retail financial management tools.


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