Cashfree Payments launches India’s first self-hosted Payments Orchestration Platform ‘FlowWise’

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Cashfree Payments, India’s leading payments and API banking company, announced its foray into payment orchestration with the launch of ‘FlowWise’. Built in-house, this secure and cutting-edge payments orchestration platform empowers Indian businesses to seamlessly use multiple payment aggregators with just one integration, and efficiently route payments to various partners on specific requirements in real time. This launch aligns with the company’s focus of strengthening its product portfolio to further bolster growth while expanding its customer base.

With FlowWise, Cashfree Payments has introduced an innovative and industry-first concept of ‘self-hosted payments orchestration’, allowing payment management to take place directly on the merchant’s infrastructure. It is India’s first cloud-native orchestration platform and aims to improve success rate by up to 10% and cut the processing costs up to 40%. FlowWise’s self hosting feature eliminates safety concerns, making it one of the most secure, scalable and cost effective solutions for merchants.

Akash Sinha, CEO and Co-founder, Cashfree Payments, said, “We are proud to introduce ‘FlowWise’, India’s first selfhosted payments orchestration platform. This launch aligns with our vision of creating fintech solutions that will help build strong and successful businesses. FlowWise will assist merchants to reduce payment processing costs up to 40% along with enabling them to provide a seamless checkout experience. We are confident that ‘FlowWise’ will become the top choice of business owners especially internet merchants, given its easy integration and high success rates. Designed and developed inhouse, this offering showcases the technological prowess of Cashfree Payments, incorporating cutting-edge AI and ML.”

Also Read: Ways Robotic Process Automation Has Disrupted Banking

Addressing the technological excellence behind the groundbreaking product, Ramkumar Venkatesan, CTO, Cashfree Paymentssaid, “This is a powerful no-code and user friendly payment orchestration platform that serves as the central intelligence for a merchant’s payment infrastructure. Our engineering and data science teams have implemented top-tier machine learning algorithms to provide a secure and robust orchestration experience for businesses and end customers. One of the best features of this product is that it simplifies the complex integrations and operates within the merchant’s infrastructure—an industry-first offering.”

TalkFintech Bureau
TalkFintech Bureauhttps://talkfintech.com
TalkFintech is focused on the latest financial sector technologies and tools- covering all tech used by banks, investors, insurance, and wealth management sectors- and also conversations on retail financial management tools.

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