Credit Union Company TruStage announces Strategic Investment in Fintech Happy Money


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Happy Money, a leading platform for unsecured lending in partnership with credit unions, today announced that TruStage™ Ventures and other major institutional investors are entering into a strategic transaction to help fund the next phase of Happy Money’s growth and advance the company’s mission. At close of the transaction, Happy Money will remain a privately held company with independent operations.

Happy Money is setting a new standard for lending that keeps people and their happiness at the heart of it all. The company partners with credit unions to offer consumers the money they need to achieve their goals while simultaneously helping those credit unions achieve greater scale and connectivity. Through its platform, Happy Money delivers unique lending solutions, high-performing assets, and national reach to help credit unions strengthen their balance sheets and accelerate growth.

“For the last six years, we have partnered with Happy Money on loan originations to strengthen and diversify our lending portfolio while simultaneously furthering our commitment to improving consumers’ financial well-being,” said Greg Mitchell, President and CEO of First Tech Federal Credit Union. “We’re excited for the future of Happy Money as they continue to bring their expertise in unsecured lending and portfolio management capabilities to credit unions nationwide.”

TruStage Ventures, which invests in financial technology companies focused on innovation, first began its relationship with Happy Money in 2017 as an early-stage investor. Earlier this year, the two companies partnered on a first-of-its-kind solution for loan payment protection to provide consumers with peace of mind and greater financial resiliency. And now, this TruStage-led strategic transaction will enable a path to profitability and provide a significant growth opportunity for Happy Money.

In addition to financial and strategic backing, TruStage’s national sales team will bolster efforts to bring Happy Money’s technology platform and lending capabilities to even more credit unions nationwide – thereby reaching more consumers looking for a digital, customer-centric approach to lending.

“Lending is critically important to credit unions, and more credit unions need digital lending capabilities to serve the needs of their members,” said Brian Kaas, President and Managing Director of TruStage Ventures. “TruStage and Happy Money share a deep commitment to credit unions and members. TruStage recognizes the lending power and capabilities that Happy Money brings to credit unions, and we are excited to continue working with Happy Money as we embark upon this next chapter of our partnership.”

As the company transitions into this next chapter, Happy Money has appointed Joe Heck as CEO. Heck most recently served as the company’s Chief Operating Officer and has a deep commitment to credit unions and a track record of driving transformation and innovation in the lending industry. With his combination of grit and creativity, he is uniquely positioned to steer the company through this next season and drive the team forward in creating value for Happy Money’s stakeholders, partners, and consumers alike.

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“I see tremendous opportunity for Happy Money as we drive our mission and vision forward from a position of strength,” said Joe Heck, CEO of Happy Money. “We believe credit unions’ community-oriented approach is vital for the financial ecosystem, and we’re committed to leveraging our platform to help them unlock greater balance sheet connectivity, simplicity, and diversity while simultaneously advancing a happier approach to lending that meets the needs of today’s consumers.”

TalkFintech Bureau
TalkFintech Bureau
TalkFintech is focused on the latest financial sector technologies and tools- covering all tech used by banks, investors, insurance, and wealth management sectors- and also conversations on retail financial management tools.


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