Pineapple Financial Inc. Unveils Simplified Online Mortgage Application for Borrowers

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Pineapple Financial Inc., a tech-focused mortgage brokerage with an integrated network of partner brokerages and agents across Canada, today announced it had deployed a new online application system enabling borrowers to quickly and easily discover how much mortgage they can afford, get an improved pre-qualification breakdown, and download a breakdown PDF to share with their realtor when looking for a new home.

The new application, said Pineapple, takes significant complexity out of the mortgage process by helping borrowers better understand what information they need to provide and guiding them through the application step-by-step.

In addition, the application benefits Pineapple by offering over 400 customizable variations that company brokers can control, including additional fields providing information on a client’s previous addresses and employment. The application also allows for multiple income types, asset types, and liability records to be submitted, giving these brokers a clearer picture of a client’s financial health.

“The new application system is expected to attract additional customers by reducing the stress, time and effort often associated with seeking a home mortgage,” said Kendall Marin, Pineapple President and COO.

It is also expected to help Pineapple to maintain upgraded data management and enhance the company’s security and compliance capabilities, he said.

Pineapple CEO Shubha Dasgupta added, “This new application system enables our brokers to see 100% of all applications at all stages Success, Draft, or Abandoned. Plus, the consent documents are saved, ensuring compliance guidelines are met on every deal.”

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Christa Mitchell, Pineapple’s Chief Strategy Officer, added, “In today’s world, speed is the key to any successful application. This new application is fast as lightning, so our clients can complete it in one sitting and get pre-qualified in minutes.”

Christa Mitchell concluded, “This new system continues Pineapple’s tradition of leading the industry by providing groundbreaking solutions, enhancing borrower confidence and setting a new standard for mortgage applications.”

TalkFintech Bureau
TalkFintech Bureauhttps://talkfintech.com
TalkFintech is focused on the latest financial sector technologies and tools- covering all tech used by banks, investors, insurance, and wealth management sectors- and also conversations on retail financial management tools.

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