Solutions by Text Appoints New Chief Product Officer to Bring Payments & Messaging into New, Autonomous Era


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Solutions by Text, creator of FinText, an embedded messaging and payments platform for consumer finance businesses, today announced the appointment of Nick Babinsky as its Chief Product Officer.

Under his leadership, Nick will steer SBT’s product innovation and strategic direction to elevate industry standards and drive exceptional value for customers by ensuring the company remains at the forefront of innovation. Throughout his career, Nick has overseen product management teams that have scaled innovative ACH and card-based software solutions, while also orchestrating successful partnerships with global banking and fintech entities. Operating in both private and public company leadership roles, Nick played a pivotal part in Billtrust’s ascent as the leader in B2B payments.

“SBT is pioneering the way companies communicate and transact with consumers, and Nick’s leadership will be integral to pushing the boundaries in how we design the future of frictionless payments by text message,” said David Baxter, CEO of Solutions by Text. “We’re thrilled to have Nick on board and look forward to the many contributions he will bring to SBT, our customers, and their consumers as we transform how businesses power their performance through text.

Also Read: Fintech Trends that Can Transform Future Banking

Solutions by Text made today’s announcement in advance of its upcoming customer conference, FinText 2023, that will take place October 16-18 in Nashville. The industry event will focus on how businesses can accelerate revenue through the convergence of real time payments within rich messaging experiences, while preparing lenders for 2024 regulatory changes.

Additionally, SBT recently established its first-ever Customer Advisory Board made up of a cross-section of experts in the consumer finance world, with a collective mission to get ahead of trends and move the industry forward. The board will specifically focus on the end consumer experience and driving results for businesses, and includes executives from SBT customers such as Lending Club, CMI Group, PayCourt, Resurgent Capital, Southern Auto Finance Company (SAFCO), and others within the consumer finance and collections space.

TalkFintech Bureau
TalkFintech Bureau
TalkFintech is focused on the latest financial sector technologies and tools- covering all tech used by banks, investors, insurance, and wealth management sectors- and also conversations on retail financial management tools.


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