Aiming for expansion, Starling Bank introduces a new brand platform


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Ahead of the bank’s ambitious year of expansion, Starling Bank has announced a new brand platform, including a revised positioning, strategy, and advertising creative.

The bank said that the “The Bank Built for You” platform aims to show that banking is about people, not just money and that every transaction is a relationship. According to the company, it demonstrates how well Starling’s money-management solutions mesh with every facet of daily life.

According to the bank, the ad refers to the bank’s strategy for developing products, which prioritizes customer needs and builds features that customers request.

Read More: Starling Bank launches new brand platform as bank pushes for growth

TalkFintech Bureau
TalkFintech Bureau
TalkFintech is focused on the latest financial sector technologies and tools- covering all tech used by banks, investors, insurance, and wealth management sectors- and also conversations on retail financial management tools.


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