In order to smooth the online checkout process, Skipify, a fintech company, has partnered with American Express to introduce new card linking technology.
Select AmEx customers are recognized by Skipify’s technology via their email addresses, allowing them to instantly link their eligible cards to make purchases at participating merchants. In accordance with the system, Skipify collaborates with financial institutions to collect and store eligible payments from customers.
The company claims that regardless of channel, platform, or processor, customers gain from not having to manually enter their payment and billing information, and merchants gain from having fewer abandoned carts and higher authorisation rates.
Read More: Skipify and AmEx partner to ease checkout process
