AmEx testing generative AI for the FinTech industry


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American Express (AmEx), a provider of financial services and remote concierge services, is experimenting with generative AI to enhance the customer experience for both its business and personal banking products.

According to the company, it will use the technology for card approval, customer sentiment analysis, and customer interactions. AmEx Digital Labs intends to use it to support predictive analytics as well as transaction approval, the procedure by which a credit card issuer confirms that charges were made by the customer.

Executives at AmEx Digital Labs, the company’s innovation division, say they probably won’t introduce their own LLM but instead will rely on combining current products.

Read More: AmEx is experimenting cautiously with generative AI for fintech

TalkFintech Bureau
TalkFintech Bureau
TalkFintech is focused on the latest financial sector technologies and tools- covering all tech used by banks, investors, insurance, and wealth management sectors- and also conversations on retail financial management tools.


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