Paysend, a UK based card-to-card payments platform, has partnered with TelevisaUnivision, a Spanish-language media and content company, to target the 60 million-strong Hispanic population in the United States.
In a media-for-equity agreement, the two businesses agreed to Televisa becoming a sizable shareholder in Paysend in exchange for a media and advertising commitment worth USD 30 million over three years.
According to the business, its card-to-card offering gives unbanked individuals a cost-effective substitute for more expensive, time-consuming, and unsafe ways to send and receive remittances.
Read More: Paysend inks $30m media-for-equity deal with TelevisaUnivision
